The Asset Project Funded

The ASSET project received funding from the H2020 Research and Innovation program and kicked off in January 2016. The seven-member consortium, which consists of partners from Switzerland, Spain, Germany, Austria and Estonia, aims at demonstrating and facilitating a new form of consumerism which involves a literate decision making for the individual consumer, the ability to form a community, and the emergence of a collective dynamics and collective awareness. Write excerpt here

 The project emphasizes the power of collective purchase decisions – a pilot platform including different tools will be developed for a test phase within a supermarket. A consumer interface via a smartphone application linked to social media will provide the tool for supporting individual shopping decisions and interacting with the community. This is supported by a user localization system at the supermarket and an ASSET database system, collecting open data, integrating networks and addressing online collaboration.
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